Amazon and Warner Bros. Discovery reinforces their bond: in Italy, Germany and Austria you can subscribe to HBO Max directly on Prime Video. A multiannual agreement that will make HBO Max available to millions of users in Europe, with countries that go to add to France, Spain, the Netherlands, Sweden and Belgium where the agreement is already in place.
HBO Max su Prime Video, come funziona?
HBO Max will be available as an additional subscription for Prime Video customers in the three countries, offering access to a premium content catalog of WBD, including HBO Originals, Max Originals, film Warner Bros. and titles of the DC universe, all through a smooth and familiar experience for users. Customers can subscribe to HBO Max according to their needs, choosing from the Basic plans with advertising, Standard and Premium, as well as the additional Sports option. Then all formulas will be the same as the subscription made directly on the HBO Max app or on the site. As with other inscriptions, it is not possible to bring a subscription made on the app or on the site of HBO Max on Prime Video and vice versa, are two separate routes.
I contenuti
Of course, HBO Max’s content is the same as those on the app. Prime Video members will have a front row seat for the best productions available on HBO Max, including the last epic chapter of the Sword Throne saga, A Knight of the Seven Kingdoms (19 January), and the medical drama winner of the Emmy Award, The Pitt. A battle after the other, Paul Thomas Anderson’s Oscar candidate and 4 Golden Globe winner, will make his debut streaming at the time of launch, while DC fans will be able to “look up” to admire Superman or stick to the screen for Weapons and The Conjuring – The final rite, the latest horror films of New Line Cinema, coming soon. From Harry Potter’s magic to iconic series like Friends and The Big Bang Theory, HBO Max offers unmissable content for fans.
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Le dichiarazioni
We are very happy to welcome HBO Max on Prime Video in Italy, Germany and Austria”, said Elisabetta Carruba, Director, Prime Video Channels, EMEA. “HBO stands for high quality content; the addition of HBO Max as an additional subscription to our existing world-class series catalog, successful movies and live sports events is an important step in our goal of becoming the first entertainment destination for our customers.”.
Qaisar Rafique, EVP, Head of Commercial Development, EMEA & APAC, Warner Bros. Discovery, said: “The 2026 will be an important year for HBO Max, which will be launched in some of the world’s largest economies. The wide range of Prime Video will help us retain as many people as possible in these new markets. This collaboration is a proof of the quality of our storytelling, of the undeniable demand for our award-winning content by users and of the fact that HBO Max is the ideal destination to enjoy moments that you could not live elsewhere.”.
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