The collaboration between Zara Larsson and Winx Club has already become a social phenomenon. A few days after the launch, the content related to the project exceeded 50.2 million overall views on Instagram, TikTok and YouTube, accompanied by over 600,000 sharing and repost.
The project brings together the Swedish popstar and the famous fairies created by Rainbow, combining music, animation and live performance. Larsson appears alongside the Winx on the notes of “Midnight Sun”, his 2025 Grammy Awards nominee in the Best Dance Pop Recording category. The video is available on the official Winx Club YouTube channel, while an extract from the collaboration will be included in the new episodes of “Winx Club: The Magic is Back” that will arrive in Italy in September on Rai Gulp and RaiPlay, while six new episodes are already available on Netflix.
The video shows Zara Larsson as the main artist and involves, among others, Iginio Straffi, Guy Bareli, Viki L. Amores and Paolo Doppieri with a live action part produced by Genesis S.r.l. The choreography is signed by Tyrik J. Patterson, with Taya Brionne Lee as associated choreographer.
La Dance Challenge conquista TikTok
The musical collaboration also added a Dance Challenge, launched on the official social profiles of Winx Club, the format invites users to play some dance steps inspired by the choreography reinterpreted by Zara Larsson in the Winx world, always on Midnight Sun notes. The social component becomes an integral part of the project: in addition to the videoclip, the public can participate directly in the collaboration through its contents.
Zara Larsson, una carriera iniziata da giovanissima
The collaboration with Winx Club is part of the international career of Zara Larsson, which has reached the general public already ten years by winning Talang, the Swedish version of Got Talent.
In the following years he built an international pop career with songs like “Lush Life”, “Never Forget You” and “Symphony”, made together with the Clean Bandit. Its singles have obtained multiple-platinum certifications and achieved rankings in Europe, the United Kingdom and the United States.
Winx Club, oltre vent’anni di storia
The project with Larsson also represents a new path for a franchise that continues to expand in different forms. Winx Club was born in 2004 in Rainbow and over the years it gave rise to 9 animated seasons co-produced with Rai, 3 films for cinema, 4 TV movies, 2 animated series co-produced with Netflix and the 2 live action Netflix Original seasons of “Fate: The Winx Saga.”.
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