When before the pandemic from the United States came the Quibi phenomenon, original stories in short format, everyone had laughed at it. The Covid-19 has then definitively removed this project which was based on the idea of giving short-lived episodes to be seen in the underground, in the bathroom or in the moments of relaxation. The explosion of reels and videos between Instagram and TikTok has relaunched the phenomenon that has taken the name of Microdrama and China has gradually expanded to the United States and is now coming to Europe. The difference is that if Quibi had attempted the path of original titles even at high budgets involving important names, the Microdrama phenomenon is spreading with stories closer to soap operas, amorous interweaves and stories from AI.
In Italy Maria De Filippi and Mediaset have adorned the phenomenon (which can easily become an advertising vehicle) and Mediaset Infinity has launched the free section of Microdrama on its site. The same Mediaset defines “microdrama are mini-series in vertical format composed of episodes of a few minutes, characterized by high emotional intensity plots and continuous twists of scene. A truly globally beloved format that makes rapid use and narrative involvement its strengths.” Considering what Beautiful practically Mediaset has already accustomed the public to this fragmentation for years ago.
I Microdrama su Mediaset Infinity
The section includes 6 original international series and then will arrive one a week. Among the international titles, which range among the most popular genres from the public, the proposal also includes the beloved Turkish series, including “Too Young to Love Me”, microdrama romance that addresses the themes of age difference, “Unmasked – Nobody is innocent”, high-voltage thriller and “In its defense” legal drama that interweave crime themes and psychological drama. Next they will come in readattatated version, two mediaset cult titles like The Sin and Shame and Rosy Abate.
L’articolo Mediaset at the assault of Microdrama: on Infinity Rosy Abate readattate and 6 international titles proviene da Dituttounpop.it.
